Endless minutes waiting on the phone line, endless queues at the point of sale, unanswered tweets and emails, forgotten messages on instagram... Sound familiar? A bad customer service experience can...
Uzink Team Items
Acquisition of new clients
Attracting new clientsTo overcome, with flying colors, the great unfinished business of your company.Attracting new clients: You can have the best product, the best service, the best professional team... You can have everything to succeed, but if...
Retargeting: Examples, strategies and how to apply it
What is retargeting? Retargeting is a digital marketing strategy by which we launch messages aimed at people who have already interacted with our website or with another on the same theme. Can you imagine it? A user browses...
Customer Journey Map: increase your conversion
Thrill. excite. Satisfy. To surprise. Reward. Loyalty The to-do list for marketers seems endless, right? And the list of Anglicisms too. The customer journey; In the competitive business world of...
Product strategy How can Uzink help you?
Clients often come to our offices with problems managing their product lines. And it is that they do not have an adequate product strategy. The most tangible symptoms of this deficient management are the inefficiency in the sale of...
Examples on Branding: What type of smoke do you sell?
How to make your brand live in the "top of mind" of the consumer? In this article we explain with examples about branding of multinational brands that have achieved it. Are you ready to give your brand that boost you want so much? When...
Brand Architecture: The 3 Most Common Types
Brand architecture is the way to organize and present the different brands of a company to the market. As companies grow, brand management becomes more complex. New companies, new services,...
Sell on the Internet
What you need to know to sell on the Internet (and that nobody tells you) Selling on the Internet is the present, the future and, for many businesses, the guarantee of survival. It's true. However, many lies have also been written. At Uzink we know...
Outsourcing company
If you are looking for a marketing services outsourcing company, Uzink is your solution. For many companies it is much more profitable and efficient to delegate this service to a third party and save the fixed cost of maintaining this department...
What to put on a banner? 5 banner examples to inspire you
Advertising with banners of a website is one of the important elements when you want to generate income. If you don't know how to use them, it's best to look for some inspiration with assorted banner examples to fit your website...
To be or not to be. How to create sustainable brands
It is not a question of the future. Is present! The social and environmental awareness of the consumer is increasing every day and companies must be prepared to respond to their demands. At Uzink, experts in branding, we analyze the keys to...
Examples of solidarity commercial marketing. Social or commercial interest?
A company must be responsible by principles. However, it must also be in your own commercial interest. According to a recent study by Cono Communications, 90% of consumers believe that brands should be responsible at the...
The power of nostalgia in branding
Any time passed was better? When we look back our brain applies a great positive filter creating almost perfect memories. An emotion that, as various psychologists and studies assure, makes us much more...
Analysis: The relationship between marketing and virtual reality
We may be talking about the great technological trend of the year. Therefore, at Uzink, we want to analyze the role of marketing in virtual reality. We are facing a new device that will modify the behavior of our public. And it is...
Keys to the success of Black Friday in Spain
Black Friday has grown like foam. In just 5 years it has become the most important promotional date on the calendar. In many sectors, Black Friday has even more commercial force than the sales period. But how did the...
Marketing Strategies for Architects
At Uzink we know that times have changed for the architecture sector. The way in which potential customers choose is no longer the same as it was a few years ago. For this reason, as marketing consultants in Madrid, we analyze how you should...
To want or not to want? The responsibility of being a lovemark
While some brands celebrate Valentine's Day with offers and discounts, many others aspire to be a lovemark' creating emotional bonds with their customers. Beyond the complicated task of becoming a 'loved brand' by consumers, in...
When did Santa Claus arrive in Spain and why? Santa's brand
When did Santa Claus arrive in Spain? Why it happened? Is Santa Claus the best brand in history? It has all those ingredients of great branding. Santa Claus has an image recognized throughout the world, solid values that are perpetuated every...
How to do a brand and market analysis?
Explore the terrain to open new paths. At Uzink, marketing consultants in Madrid, we want to share how to do a brand and market analysis so that your company can develop an effective and profitable strategy. And yes...
How to create a digital brand: 3 design tips
Every day there are more companies born for and by the digital world. It is also true that more and more businesses need to adapt their image to the online environment. How to do it? From Uzink, experts in branding, we share keys to...
New trends in digital marketing 2021
In the digital world, innovation and renewal are essential to be able to generate good marketing strategies that are capable of adapting to the changing market and giving customers what they need. For this reason new ones are coming...
6 Examples of BRANDED CONTENT to inspire you
We have already seen that today the buyer is not only the receiver of information that buys comparing according to their needs. Instead, today the customer is part of the marketing process from the beginning of the journey, emphasizing...
What is a branding consultancy?
The creation and management of a brand is much more than a name or a logo. More and more companies know this and bet on professionals who are in charge of branding their business. At Uzink, as experts in creating and managing brands...
Branded Content: Examples of campaigns that will inspire you
Exceptions aside, the general rule is to avoid advertising. When we see the ads, our instinct is to change the channel, turn the page, close the banner or simply stop listening. That's why we find more and more...
Post Covid Is it time to sell online?
Doubts have been cleared. If something positive (let's put it that way) has left us the Covid19 crisis, it is the great opportunity of ecommerce for our businesses. At Uzink, as online marketing consultants, we have it clear. It's time to sell...
What does O2O mean in marketing?
The connection between the online and offline world is getting stronger. For this reason, the importance of the O2O concept in marketing, which means Offline to Online (and vice versa), is growing. At Uzink, as marketing consultants, we want to analyze the...
How to make an international marketing plan for an exportable product
Is your brand ready to go outside of Spain? We need an international marketing plan for an exportable product. At Uzink, as marketing consultants, we advise SMEs and franchises that have decided to make the leap to new...
On examination! How to design a market study of a company
Where is your brand located? How do your customers see it? What is your assessment? Now more than ever you need to know the answers. Uzink's branding consulting team reveals the key indicators if you want to design a branding study...
How to create a lovemark
What is a lovemark? What is a lovemark for? How can a brand become one? Uzink is a Lovemark Agency Madrid, which means that if you are looking for an agency to create a lovemark you have come to the right place. We tell you...
20 copywriting examples to inspire you
What is copy? In an article of copywriting examples, the description could not be missing. Copywriting is a writing technique that seeks to connect with the desires and emotions of the target audience. To do this, resources such as...
Latest trends to develop a Marketing Plan
Marketing trends are changing. They do it very quickly and require professionals who know how to adapt effectively to the new demands of the market. This is how the latest social study CMO Survey prepared by Deloitte and published...
Emotional marketing of Podemos. How did they get it?
As if it were a Ferrari, Podemos managed to go from 0 to 1 million votes in just 3 months of life in the last European elections. Its representation in the last general elections also broke records for a new political force. How do you...