graphic design agency
We create what you are passionate about and it works
Why do you need a graphic design agency?
Our graphic design agency develops, optimizes and manages brands and strategies aimed at specific target audiences. We seek optimal positioning and a high capacity for urgency (ability to be remembered) in your markets.
From our point of view, the graphic design It is based on knowledge and strategy. We do not take steps without having analyzed them thoroughly beforehand.
We believe that graphic design is a strategic element of high differential value. On this pillar we base the differentiation of our clients from their competitors. We seek to turn them into unique companies, whose competitors become irrelevant.
If you consider that your company deserves something more than an elegant design, we invite you to contact us.
Corporate identity and design agency
uzink, graphic design agency, has a strict data collection and development process for managing graphic design and corporate image projects.
We have the theory that a good design is not based solely on the talent of a designer, but that this has to be preceded by an optimized process of data capture and backoffice work.
Our brand design process is summarized in the following steps:
The graphic design process of our agency
Uzink, a design agency in Madrid, has a strict data collection and development process for managing graphic design and corporate image projects.
We have the theory that a good design is not based solely on the talent of a designer, but that this has to be preceded by an optimized process of data capture and backoffice work.
Our brand design process is summarized in the following steps:
Objectives briefing
In this phase, we will have a first meeting with you and your team. The objective of our graphic design agency is to soak up your idea, to know who you want it to be and what your brand will become. We will analyze with you aspects such as expectations, short, medium and long-term objectives, market situation, your products or services, user and/or customer profiles... With this we will obtain a global vision of your project and we will be in a position to start the process. project. A basic aspect for our design agency.
counter-briefing
Two weeks later, and if necessary, we will organize a second briefing to clarify doubts regarding the first. It is common for the client to have changed his mind, in some aspects, regarding the first briefing. With this second briefing we managed to center the shot to start the design project.
Benchmark
In order to differentiate you from the competition, we will analyze your competitors. How is your image? What kind of elements do they use? Do they use photography or iconography? As they are? What are your predominant colors? The worst that could happen is that your image resembles the image of one of your competitors. That's why we study your image before moving forward. We include processes marketing consulting in the design area of our graphic design agency.
Identity SWOT Analysis
We make a brief analysis of the image of your competitors. Not every image can be good in all aspects. The strategy is based on choosing the points in which to compete. In this small study we look for the aspects where the rest of the brands focus, and where they compete worse. In our graphic design and corporate identity agency we are experts in brand consulting.
Brainstorming of differential elements
We carry out a brainstorm on everything that your brand could transmit, based on the briefings that you have provided us, your products or services, your target audience and your users. We will put all the ideas on the table without discarding any, no matter how crazy it may seem.
Selection of differential elements
At this point we land the ideas of the previous phase and select the elements that will differentiate your brand from the competition. At a graphic level, we will not use more than one or two values and/or descriptive aspects of your activity to transmit.
mood board development
We will create a canvas of concepts that will serve as a graphic base to generate your new brand. Here we will put inspiration photographs, graphic resources, texts and any material that we consider to add value to the creation or renewal of the brand.
Selection or development of typefaces
Depending on the values that the new brand has to convey, we will use specific fonts. At this point, we will select or custom design, if the project requires it, the typefaces whose appearance will reinforce the image of your brand.
Creation of graphic ideas
Our design team creates ideas based on the information obtained in the previous points. The ideas generated will be the basis for the design of the new brand and its future features and adaptations.
Creation of graphic elements
We center the shot and do the development of the logo and the brand icon, if applicable. We will work shapes and color ranges. We will analyze, refine and rethink aspects that make the purpose of the brand clear.
Conceptualization of type images
We will conceptualize images for your brand so that it has a homogeneous and differential appearance. We will seek that the icons, textures and/or photographs support the values that the brand has to transmit to its potential clients and that, thus, the graphic communication is optimal.
Brand manual development
Finally, we will develop the brand or corporate identity manual. We will include the conceptualization, logos, visual and written content, chromatography, use of the logo and the brand, photographs, type and adaptations that have been agreed upon at the beginning of the project. Your new brand, streamlined and professional, is ready to go to market.
advertising graphic design agency
We combine corporate identity and creativity to achieve spectacular quality.
- Corporate material design
We design and produce your corporate material, according to the image of your company, digitally and physically. Make your company transmit a professional image and correctly oriented to your target audience.
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Design of corporate catalogs
We develop corporate and product catalogs with elegant and careful layouts. We work with the most exclusive paper collections so that your physical material lives up to the expectations generated by your brand.
- Design of brochures and flyers
We design small pieces of communication to capture the user's attention. Agile and professional design that will position your company in a unique place in the market.
Digital graphic design agency
Taking advantage of the opportunities of the digital world is an obligation today. And to have effective results there is no better way than a good presentation of your business with an attractive and visual website. A graphic design agency gives you that professional look.
- User Experience Design (UX)
- Interface design (UI)
- Website design
- E-commerce
- landing pages
- Social ads design
Packaging design
- Corporate material design
We design and produce your corporate material, according to the image of your company, digitally and physically. Make your company transmit a professional image and correctly oriented to your target audience.
-
Design of corporate catalogs
We develop corporate and product catalogs with elegant and careful layouts. We work with the most exclusive paper collections so that your physical material lives up to the expectations generated by your brand.
- Design of brochures and flyers
We design small pieces of communication to capture the user's attention. Agile and professional design that will position your company in a unique place in the market.
Our advisory marketing consulting
Marketing
In our Marketing consultancy we help you to know your ideal client, what their needs and behavior are, the current situation and expectations of the markets and the competition. All accompanied by strategies and actions.
Branding
There are companies that die and brands that are immortal. Give your business an identity according to its personality and attract the attention of your customers, differentiating yourself from the competition.
E-commerce
We design sales funnels to capture users, convert them into customers and create loyalty campaigns to make them buy again. All this with the minimum investment required by the internet.