MAD NYC
Apple yesterday confirmed the date of the highly anticipated Apple Event 2023, which will continue the tradition of being held every September. This year, the event is especially exciting and is generating great expectations. The reason? Launch is awaited...
Since Elon Musk took the reins of the social network Twitter after its acquisition for 44 million dollars in October 2022, controversy has been the order of the day due to the controversial (not very well received by users) changes in the. ..
Black Friday and Cyber Monday have grown like foam globally. In just 5 years, they have become the most important dates in the promotion calendar for both e-commerce and point of sale. Get ready to dive into a...
If you're an avid reader of marketing articles, chances are you've come across terms like Baby Boomers, Millennials, and more recently, the famous Generation Z, also known as Centennials. In this post, we will introduce you to a...
Advertising with banners of a website is one of the important elements when you want to generate income. If you don't know how to use them, it's best to look for some inspiration with assorted banner examples to fit your website...
Every day there are more companies born for and by the digital world. It is also true that more and more businesses need to adapt their image to the online environment. How to do it? From Uzink, experts in branding, we share keys to...
Surely you have heard of the famous outsourcing. It is a term that is on everyone's lips in the business world. But do you really know what it is about? Well, don't worry, here we explain everything you need to know. What is the...
Attracting new clientsTo overcome, with flying colors, the great unfinished business of your company.Attracting new clients: You can have the best product, the best service, the best professional team... You can have everything to succeed, but if...
Endless minutes waiting on the phone line, endless queues at the point of sale, unanswered tweets and emails, forgotten messages on instagram... Sound familiar? A bad customer service experience can...
What is retargeting? Retargeting is a digital marketing strategy by which we launch messages aimed at people who have already interacted with our website or with another on the same theme. Can you imagine it? A user browses...
Thrill. excite. Satisfy. To surprise. Reward. Loyalty The to-do list for marketers seems endless, right? And the list of Anglicisms too. The customer journey; In the competitive business world of...
Clients often come to our offices with problems managing their product lines. And it is that they do not have an adequate product strategy. The most tangible symptoms of this deficient management are the inefficiency in the sale of...
How to make your brand live in the "top of mind" of the consumer? In this article we explain with examples about branding of multinational brands that have achieved it. Are you ready to give your brand that boost you want so much? When...
Brand architecture is the way to organize and present the different brands of a company to the market. As companies grow, brand management becomes more complex. New companies, new services,...
What you need to know to sell on the Internet (and that nobody tells you) Selling on the Internet is the present, the future and, for many businesses, the guarantee of survival. It's true. However, many lies have also been written. At Uzink we know...
A company must be responsible by principles. However, it must also be in your own commercial interest. According to a recent study by Cono Communications, 90% of consumers believe that brands should be responsible at the...
Any time passed was better? When we look back our brain applies a great positive filter creating almost perfect memories. An emotion that, as various psychologists and studies assure, makes us much more...
We may be talking about the great technological trend of the year. Therefore, at Uzink, we want to analyze the role of marketing in virtual reality. We are facing a new device that will modify the behavior of our public. And it is...
At Uzink we know that times have changed for the architecture sector. The way in which potential customers choose is no longer the same as it was a few years ago. For this reason, as marketing consultants in Madrid, we analyze how you should...
While some brands celebrate Valentine's Day with offers and discounts, many others aspire to be a lovemark' creating emotional bonds with their customers. Beyond the complicated task of becoming a 'loved brand' by consumers, in...
When did Santa Claus arrive in Spain? Why it happened? Is Santa Claus the best brand in history? It has all those ingredients of great branding. Santa Claus has an image recognized throughout the world, solid values that are perpetuated every...
Explore the terrain to open new paths. At Uzink, marketing consultants in Madrid, we want to share how to do a brand and market analysis so that your company can develop an effective and profitable strategy. And yes...
We have already seen that today the buyer is not only the receiver of information that buys comparing according to their needs. Instead, today the customer is part of the marketing process from the beginning of the journey, emphasizing...
The creation and management of a brand is much more than a name or a logo. More and more companies know this and bet on professionals who are in charge of branding their business. At Uzink, as experts in creating and managing brands...
Exceptions aside, the general rule is to avoid advertising. When we see the ads, our instinct is to change the channel, turn the page, close the banner or simply stop listening. That's why we find more and more...
Doubts have been cleared. If something positive (let's put it that way) has left us the Covid19 crisis, it is the great opportunity of ecommerce for our businesses. At Uzink, as online marketing consultants, we have it clear. It's time to sell...
The connection between the online and offline world is getting stronger. For this reason, the importance of the O2O concept in marketing, which means Offline to Online (and vice versa), is growing. At Uzink, as marketing consultants, we want to analyze the...
Is your brand ready to go outside of Spain? We need an international marketing plan for an exportable product. At Uzink, as marketing consultants, we advise SMEs and franchises that have decided to make the leap to new...
Where is your brand located? How do your customers see it? What is your assessment? Now more than ever you need to know the answers. Uzink's branding consulting team reveals the key indicators if you want to design a branding study...
What is a lovemark? What is a lovemark for? How can a brand become one? Uzink is a Lovemark Agency Madrid, which means that if you are looking for an agency to create a lovemark you have come to the right place. We tell you...
What is copy? In an article of copywriting examples, the description could not be missing. Copywriting is a writing technique that seeks to connect with the desires and emotions of the target audience. To do this, resources such as...
Marketing trends are changing. They do it very quickly and require professionals who know how to adapt effectively to the new demands of the market. This is how the latest social study CMO Survey prepared by Deloitte and published...