Strategic consulting in Madrid
Discover how to position your brand and your products
Agile methodologies for
a changing world
Uzink's strategic consulting area in Madrid provides business development, product and market strategy services from a marketing, financial and sales point of view. For this we use the leading methodologies of today, used by the most innovative companies on the business scene, such as Canvas, Lean Startup and Agile/Scrum.
Strategic innovation techniques
As a strategic and marketing consultant, we always focus our strategy on creating value through products, services and channels with clients. At the same time, we have experience in analyzing the business model of companies to detect and cover weak points and bottlenecks.
Products
Improve customer acquisition, logistics and distribution processes to reduce costs or increase value and lengthen the consumer's life cycle through 360º analysis of the company, the market segment and the competition with tools such as SWOT or Canvas.
Market
Expand your business with the launch of new products; entering new niches or markets with new approaches or applications for current products or in new geographic segments, making the most of tools such as Google Shopping. To do this, we study the situation and project the strategy with agile methods to gain flexibility in the face of unforeseen events that arise in new markets and we prepare the products with lean techniques.
Management
Improve the internal efficiency of business processes with an analysis to identify weak points and discover business opportunities. With this, we define strategic objectives that we follow with the implementation of a methodology adapted to the business model and design the strategy that brings together the actions to be carried out.
Strategic consulting services
We design your business model
We create or redesign business models for companies based on the Canvas method, with which we divide the management of a company into three parts: the internal segment, with which we identify the partners we have, the activities we carry out and the resources we have; the external part, in which we identify the clients we are looking for, the channels through which we find them and the type of relationship we have through those channels. These two parts are cause-consequence of the value provided by the company. And of course, it helps us to visualize the structure of costs and income generated by our activity.
Strategic Business Consulting:
Give your organization flexibility and agility
To develop markets, where a flexible organization capable of responding to its changes is necessary, and to improve the internal organization of a company, we provide strategic consulting based on agile methodologies used by companies such as Spotify, Orange or BBVA.
01
Audit
We carry out an internal analysis to detect strengths and weaknesses and an external analysis to discover opportunities and threats, with known and proven techniques such as SWOT and Canvas, as well as the study of the target customer, the competition, the market in general and the segment in particular. .
02
Strategy
Once all the necessary information has been processed, we outline the objectives set by the client and prioritize the affected areas according to urgency and importance, and from there we draw a strategic roadmap, divided into smaller milestones to facilitate development and avoid the blurring of objectives. .
03
Implementación
After setting the roadmap and the calendar in which it must be fulfilled, we will begin to implement the different actions, providing support and daily consultation.
04
Analytics
Our differentiation is based on going one step above, and we are not satisfied with giving you a roadmap and the actions to take. We follow the evolution of each action and as the project progresses we compare the data we collect in the previous analysis with the new ones obtained from the new strategy, terminating the project if the results are as expected or better, and working on new changes if not. are fulfilled in the first instance.
01 Audit
We carry out an internal analysis to detect strengths and weaknesses and an external analysis to discover opportunities and threats, with known and proven techniques such as SWOT and Canvas, as well as the study of the target customer, the competition, the market in general and the segment in particular. .
02 Strategy
Once all the necessary information has been processed, we outline the objectives set by the client and prioritize the affected areas according to urgency and importance, and from there we draw a strategic roadmap, divided into smaller milestones to facilitate development and avoid the blurring of objectives. .
03 Implementation
After setting the roadmap and the calendar in which it must be fulfilled, we will begin to implement the different actions, providing support and daily consultation.
04 Analytics
Our differentiation is based on going one step above, and we are not satisfied with giving you a roadmap and the actions to take. We follow the evolution of each action and as the project progresses we compare the data we collect in the previous analysis with the new ones obtained from the new strategy, terminating the project if the results are as expected or better, and working on new changes if not. are fulfilled in the first instance.
Our services marketing consulting
Marketing
In our Marketing consultancy we help you to know your ideal client, what their needs and behavior are, the current situation and expectations of the markets and the competition. All accompanied by strategies and actions.
Branding
There are companies that die and brands that are immortal. Give your business an identity according to its personality and attract the attention of your customers, differentiating yourself from the competition.
E-commerce
We design sales funnels to capture users, convert them into customers and create loyalty campaigns to make them buy again. All this with the minimum investment required by the internet.