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It is clear that the battle in the hotel sector is won on the Internet. It is here where our public is informed, compares, thinks, reserves and recommends. Therefore, from the blog of uzink we wanted to meet the new challenges of the hotel marketing for 2022. According to a recent report by Segittur and the ITH, 53,4% of travelers in Spain, between 18 and 75 years old, book hotels directly via Internet. A percentage that grows to 61,1% when it comes to leisure trips. These figures will increase after the passage of the Coronavirus. Here begins the challenge.
Encourage direct booking. What you have to do?
Most of the hotel reservations made on the Internet come from the well-known online reservation centers and agencies. Brands such as Booking, eDreams, Rumbo, Logitravel, Atrápalo or Destinia are part of the daily routine of any hotel manager. A great source of clients and also a great source of commissions. Fortunately, consumer preferences are changing and many of them prefer to book directly on the establishment's own platform. How to take advantage of this change trend in hotel marketing?
The client will be willing to book as long as he finds a web platform with all the guarantees that will provide him with additional benefits. Therefore, the first great challenge in your hotel marketing strategy is invest in a good online presence y create a website conceptualized to make a brand, sell and build loyalty. A web based on a online strategy Own and results-oriented.
Bet on the smartphone. Why is it so important for hotel marketing?
But there is more. Smartphone use is growing exponentially and directly affects hotel reservations. In fact, in 2020 the mobile reservations outperform those made by computer with more difference each year. But that one hotel marketing strategy for 2022 must work, in detail, the responsive version of the website and study the suitability of create a mobile app own that adds value.
Improve communication on social networks. What does it bring to hotel marketing?
Resolve crisis situations, support the sales process, launch special promotions, encourage recommendation... Social networks have become much more than customer service spaces. They represent one of the most powerful tools in hotel marketing.
The new hotel marketing challenges for 2022 are on the Internet.
An online world that goes beyond a simple web page. How do you want to face it?