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Marketing Consulting Articles

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is a critical marketing metric used to calculate how much money a company spends to acquire a new customer. In essence, it reflects the average cost that a company incurs in activities...

What does Black Hat SEO mean?

What does Black Hat SEO mean?

In the world of search engine optimization (SEO), there are two main approaches that website owners can take: white hat SEO and black hat SEO. While white hat SEO focuses on legitimate techniques and...

What does O2O mean in marketing?

What does O2O mean in marketing?

The term O2O, an acronym that means "offline to online" or "online to offline", is fundamental in modern marketing strategy. Basically, it refers to the integration of online and physical channels into a strategy...

Keys to the success of Black Friday 2023 in Spain

Keys to the success of Black Friday 2023 in Spain

Black Friday and Cyber ​​Monday have grown like foam globally. In just 5 years, they have become the most important dates in the promotion calendar for both e-commerce and point of sale. Get ready to dive into a...

Types of consumer generations

Types of consumer generations

If you're an avid reader of marketing articles, chances are you've come across terms like Baby Boomers, Millennials, and more recently, the famous Generation Z, also known as Centennials. In this post, we will introduce you to a...

5 banner examples to inspire you and make your own

5 banner examples to inspire you and make your own

Advertising with banners of a website is one of the important elements when you want to generate income. If you don't know how to use them, it's best to look for some inspiration with assorted banner examples to fit your website...

How to create a digital brand: 3 design tips

How to create a digital brand: 3 design tips

Every day there are more companies born for and by the digital world. It is also true that more and more businesses need to adapt their image to the online environment. How to do it? From Uzink, experts in branding, we share keys to...

outsourced marketing company

outsourced marketing company

Surely you have heard of the famous outsourcing. It is a term that is on everyone's lips in the business world. But do you really know what it is about? Well, don't worry, here we explain everything you need to know. What is the...

Acquisition of new clients

Acquisition of new clients

Attracting new clientsTo overcome, with flying colors, the great unfinished business of your company.Attracting new clients: You can have the best product, the best service, the best professional team... You can have everything to succeed, but if...

The 7 types of customer service channels

The 7 types of customer service channels

Endless minutes waiting on the phone line, endless queues at the point of sale, unanswered tweets and emails, forgotten messages on instagram... Sound familiar? A bad customer service experience can...

Retargeting: Examples, strategies and how to apply it

Retargeting: Examples, strategies and how to apply it

What is retargeting? Retargeting is a digital marketing strategy by which we launch messages aimed at people who have already interacted with our website or with another on the same theme. Can you imagine it? A user browses...

Customer Journey Map: increase your conversion

Customer Journey Map: increase your conversion

Thrill. excite. Satisfy. To surprise. Reward. Loyalty The to-do list for marketers seems endless, right? And the list of Anglicisms too. The customer journey; In the competitive business world of...

Product strategy How can Uzink help you?

Product strategy How can Uzink help you?

Clients often come to our offices with problems managing their product lines. And it is that they do not have an adequate product strategy. The most tangible symptoms of this deficient management are the inefficiency in the sale of...

Examples on Branding: What type of smoke do you sell?

Examples on Branding: What type of smoke do you sell?

How to make your brand live in the "top of mind" of the consumer? In this article we explain with examples about branding of multinational brands that have achieved it. Are you ready to give your brand that boost you want so much? When...

Brand Architecture: The 3 Most Common Types

Brand Architecture: The 3 Most Common Types

    Brand architecture is the way to organize and present the different brands of a company to the market. As companies grow, brand management becomes more complex. New companies, new services,...

Sell ​​on the Internet

Sell ​​on the Internet

What you need to know to sell on the Internet (and that nobody tells you) Selling on the Internet is the present, the future and, for many businesses, the guarantee of survival. It's true. However, many lies have also been written. At Uzink we know...

The power of nostalgia in branding

The power of nostalgia in branding

Any time passed was better? When we look back our brain applies a great positive filter creating almost perfect memories. An emotion that, as various psychologists and studies assure, makes us much more...

Marketing Strategies for Architects

Marketing Strategies for Architects

  At Uzink we know that times have changed for the architecture sector. The way in which potential customers choose is no longer the same as it was a few years ago. For this reason, as marketing consultants in Madrid, we analyze how you should...

When did Santa Claus arrive in Spain and why? Santa's brand

When did Santa Claus arrive in Spain and why? Santa's brand

When did Santa Claus arrive in Spain? Why it happened? Is Santa Claus the best brand in history? It has all those ingredients of great branding. Santa Claus has an image recognized throughout the world, solid values ​​that are perpetuated every...

How to do a brand and market analysis?

How to do a brand and market analysis?

  Explore the terrain to open new paths. At Uzink, marketing consultants in Madrid, we want to share how to do a brand and market analysis so that your company can develop an effective and profitable strategy. And yes...

6 Examples of BRANDED CONTENT to inspire you

6 Examples of BRANDED CONTENT to inspire you

We have already seen that today the buyer is not only the receiver of information that buys comparing according to their needs. Instead, today the customer is part of the marketing process from the beginning of the journey, emphasizing...

What is a branding consultancy?

What is a branding consultancy?

The creation and management of a brand is much more than a name or a logo. More and more companies know this and bet on professionals who are in charge of branding their business. At Uzink, as experts in creating and managing brands...

Post Covid Is it time to sell online?

Post Covid Is it time to sell online?

Doubts have been cleared. If something positive (let's put it that way) has left us the Covid19 crisis, it is the great opportunity of ecommerce for our businesses. At Uzink, as online marketing consultants, we have it clear. It's time to sell...

On examination! How to design a market study of a company

On examination! How to design a market study of a company

Where is your brand located? How do your customers see it? What is your assessment? Now more than ever you need to know the answers. Uzink's branding consulting team reveals the key indicators if you want to design a branding study...