We recognize it. As marketing consultants we are tempted to constantly use anglicisms to explain our work. Internally we understand very well what lies behind all these concepts. However, when we talked to...
Marketing Consulting Articles
How will 5G change your marketing strategy?
Everything indicates that it will be a great technological revolution, but… how will 5G change your marketing strategy? At Uzink we wanted to analyze the main impacts of 5G. For this reason, from our marketing consultancy, we share the new...
Mark Zuckerberg quotes: a dose of inspiration for entrepreneurs.
When we talk about business, we often look to the past for inspiration. We think of those great phrases of thinkers who knew how to see beyond their time and bet on innovation when this term was not even used. Nevertheless,...
Create email marketing campaign step by step
Are you afraid that your email marketing campaign will end up in the trash? Is your company marked as spam? Or even your communication action generates casualties in your database? At Uzink, as experts in online marketing, we want to share tips...
7 Marketing lessons we learn by watching football.
Soccer moves passions around the world. A sport capable of paralyzing a country, uniting people under the same anthem and awakening all kinds of emotions in a single match. Can we learn something from the beautiful game? At Uzink, consultants from...
The recipe to undertake in ecommerce: How to start?
From experience and as an ecommerce consultant, at Uzink we know all the ingredients when starting an online business. For this reason, our consulting team has jointly prepared this article in which we share the best...
Brand values: examples of brand values after the pandemic
It's time to rethink. The coronavirus crisis has marked a before and after in branding strategies. For this reason, the Uzink consulting team analyzes the brand values that your company can work on to continue competing after the pandemic. It is...
How to reactivate your business… To return to browsing!
When the wind blows in favor of a company, suppliers multiply. However, when things don't work out the way they should, the businessman feels like he's sailing on a drifting ship with no land on the horizon. At Uzink, specialized in...
Marketing and Coronavirus: the Covid 19 crisis in marketing
The coronavirus will go down in history as one of the most important health and economic dramas globally. A kind of hurricane that, in a matter of days, completely changed the strategy of all companies. The Uzink, too...
Ecommerce tricks to learn from Amazon
At Uzink we are specialized in Ecommerce Consulting. We have been helping companies, from very diverse sectors, to compete successfully on the Internet for a long time. Indeed, it is a job that requires in-depth knowledge and a team...
Types of mobile applications for companies: Apps for companies
When a new trend emerges, there are many who want to join at all costs. We have seen it with viral videos, social networks and, in recent times, with mobile applications. However, sometimes it is better not to throw yourself into the...
How to choose? Guide to hiring a marketing consultant
Do you want to grow in sales? Expand your business? Improve your results on the Internet? Hiring a marketing consultant can help your business get the ultimate boost it needs. However, the first decision, possibly...
New formulas to get positive opinions
As experts in marketing for hotels, at Uzink we know that the decision to make a reservation depends drastically on online reviews. Therefore, we share keys to manage them and new formulas to get positive opinions. A...
How to adapt your marketing strategy in summer?
It seems that the world stops. However, summer offers your brand new opportunities. Do you want to take advantage of them? At Uzink, your marketing consultancy in Madrid, we help you adapt your summer marketing strategy to keep your...
Change business strategy. Where to start?
The business world is like a world of doors. Sometimes it seems that all options are closed and we continually find ourselves at a dead end. However, if you are willing to change your business strategy, you will see...
Street Marketing in summer: Examples of Street Marketing
Sun, heat, longer days... In summer you want to go outside and enjoy the good weather. Brands know this and take advantage of it. More and more companies are committed to carrying out different and striking actions at street level, near their...
4 lessons to learn from Donald Trump's political marketing
Can we learn something good from Trump? Seems that if. And whether we like it or not, Donald Trump has become president of the United States thanks to an electoral campaign in which he managed to convince more than 60 million people. How do you...
Valuable tips to rejuvenate a brand
It is the law of life. Brands, over time, also age. There are others who are born older. However, staying fresh, current and young is key to your branding strategy. For this reason, the Uzink team of consultants has gathered in...
Influencer marketing: how to start your strategy?
More than a fashion. Influencer marketing is here to stay. They are the new stars of consumers and, without a doubt, the new allies of brands for their business strategies. At Uzink, marketing consultants, we know...
To be or not to be. How to create sustainable brands
It is not a question of the future. Is present! The social and environmental awareness of the consumer is increasing every day and companies must be prepared to respond to their demands. At Uzink, experts in branding, we analyze the keys to...
New trends in digital marketing 2021
In the digital world, innovation and renewal are essential to be able to generate good marketing strategies that are capable of adapting to the changing market and giving customers what they need. For this reason new ones are coming...
Mystery shopping for franchises: your brand under control
As franchise marketing consultants, at Uzink we share the keys to ensuring that franchisees comply with corporate elements at the point of sale and maintain business standards. There are many techniques of...
We will always have… offline marketing!
The Internet alone is not enough. As marketing experts we know that we need to design the ideal media mix that guarantees sufficient frequency and coverage to reach our audience. At present, the ease and economy of...
Gamification in a company: A tool to win
Incorporating gamification in a company is one of the communication challenges of the XNUMXst century. For this reason, at Uzink, as experts in marketing and branding consulting, we want to talk a little more about gamification in a company such as a...
30 Marketing strategies for a new company
Positioning a brand and gaining a place in the market can be very complex. Especially if the most appropriate strategies for each case are not available. If we also add the difficulty of having little travel, everything is more complicated. That's why...
What should be the best design for online advertising?
It is a fact. Internet has become the main advertising channel for companies and, in particular, mobile marketing becomes king. For this reason, the Uzink Digital Advertising team gives an answer: how should the best design be for...
Rebranding: what is the return on investment?
Absolutely! Investment in a rebranding process has a clear return on investment. At Uzink, branding consultants, we have set out to show you that renewing the image and positioning of a brand has direct advantages...
Marketing for hotels in low season: how to act?
And now that? After the summer season, many hotels are wondering how to act to maintain their business activity in the slowest months of the year. At Uzink, experts in the sector, we share marketing keys for hotels in...
Soulmates? Differences between Marketing and Branding.
They get confused. They mix. They overlap. But they are not the same! The Uzink team analyzes the differences between Marketing and Branding so that you can get to know them better and get the most out of your strategic planning. Let's start with the...
Why is Zara the most valued Spanish brand in the world?
Zara's success has been surrounded by unknowns since its inception. And it is that it is curious and admirable that a brand, with its 40th birthday, continues to be one of the international benchmarks in the world of fashion and business. Today,...
What were the most valuable Spanish brands in 2015?
An Interbrand report presents the most valuable Spanish brands in 2015. Brands with a critical vision, capable of adapting to the world around them and that have been able to implement an effective digital transformation. At Uzink, specialized in...
15 marketing phrases 2021 to inspire you
Inspiration. Many times inspiration is the only thing we need to continue working and creating. That is why today we bring you 15 marketing phrases 2021 to inspire you. Which is your favorite? 1. The best marketing is the one that doesn't look like marketing. (Tom...