How to make your brand live in the "top of mind" of the consumer? In this article we explain with examples about branding of multinational brands that have achieved it. Are you ready to give your brand that boost you want so much? When we say that a brand...
Brand architecture is the way to organize and present the different brands of a company to the market. As companies grow, brand management becomes more complex. New companies, new services, new products... It's coming...
What you need to know to sell on the Internet (and that nobody tells you) Selling on the Internet is the present, the future and, for many businesses, the guarantee of survival. It's true. However, many lies have also been written. At Uzink we know this because we have helped...
It is not a question of the future. Is present! The social and environmental awareness of the consumer is increasing every day and companies must be prepared to respond to their demands. At Uzink, experts in branding, we analyze the keys to creating brands...
Any time passed was better? When we look back our brain applies a great positive filter creating almost perfect memories. An emotion that, as various psychologists and studies assure, makes us much more empathic and social beings. By...
While some brands celebrate Valentine's Day with offers and discounts, many others aspire to be a lovemark' creating emotional bonds with their customers. Beyond the complicated task of becoming a 'loved brand' by consumers, at Uzink, as experts...
