SEO agency in Madrid

Implementation of the SEO strategy

In our SEO agency, this phase involves the implementation of the project. This phase is critical and essential for your project to be successful in the long term. This phase takes place at the time of hiring and lasts approximately four weeks.

The implementation phase is made up of the following subphases:

01 Site Audit

We carry out a complete SEO audit of the website to see how it is developed at a structural and content level. We analyse, among other things:

• Statistics: We analyze the traffic generated so far, as well as the channels from which the traffic arrives. We also value pages that are indexed in the search engine. We use tools like Screaming Frog to have a detailed knowledge of your site.
• Technology: As an SEO agency, we study your page at a technical level. CMS, templates, plugins you use, optimization,... We usually work with WordPress because we like it, and above all, because Google seems to like it. It is the most widely used CMS in the world. It has some shortcomings (online stores, non-native multilanguage, …), but for SEO it is a good tool to compete in SEO. If you use another technology, we will assess with you whether it is advisable to continue using it or change it.
• Performance: We analyze the speed of your page and load optimization with tools such as PageSpeed ​​Insights o GTMetrix. We will look for javascript and css bugs that slow down the load.
• Site structure: Number of pages, quality of content, pages that are positioning in search engines, sitemaps,
• Contents: We analyze the quality and quantity of content published on your site at the time of the audit. We value possible duplicate or copied content. We also assess whether content has been created with artificial intelligence. We also analyze the distribution of content within the web and internal linking.
• User experience: We will analyze the user experience on the web and the metrics. We'll try to find out what they like and don't like about your site. We will try to enhance the good and put solutions to the bad.
• Backlinks and domain authority: We track the links that land on your site, looking for toxic links. We also analyze the authority of your domain and your pages with tools such as Moz.
• Visibility: We seek your presence, outside of your domain. We analyze if you have a presence in Google business profiles (formerly Google MyBusiness), Yelp, Yellow Pages and any other site that may have relevance to your SEO.
• Age and quality of your domain: We value the quality of your domain. This can generate a plus of difficulty to compete for the first positions.

We will also be guided by this procedure to benchmark your competitors.

02 SEO competitor benchmark

In addition to conducting an audit of your competitors following the process in the previous point, we will also analyze the following:

• Profiles, size and estimation of resources: We look at how complicated it is to compete in your sector. We value the difficulty and traffic of the keywords where they compete, in order to define a strategy for your brand. We also analyze whether, financially, it is viable for you to go to "war" with them or not.

03 Keyword study

At this point we will look for the keywords for which we are going to compete, based on:

• Traffic volume: You have to know that although a very high volume may seem attractive, it is difficult to access the top positions of those keywords, especially if your site does not have a relevant SEO history.
• Keywords difficulty: We have tools like SEMRush o Sistrix, which analyze the difficulty of competing in certain keywords. This will be decisive to select where to compete. Often, many clients are not interested in the most competitive keywords because they target smaller niches. In these cases, the success rate increases considerably.

04 Web architecture design

At this point, the team of our SEO agency creates a basic content structure, based on your activity and the selected keywords, and we analyze how to distribute this content on your website. We try to make it simple and understandable for users and search engines.

Typically, we create a content tree with a mind mapping program, such as MindNode Pro, or process map, such as Microsoft Visio (are Microsoft Authorized Reseller).

05 SEO content creation

We create the contents for each of the pages raised in the previous point. We seek to maintain a homogeneous structure that adds value. We are guided by WordPress plugins such as RankMath or YoastSeo to facilitate the task of generating content.

It must be taken into account that these programs facilitate the work of creating SEO content, but they are not infallible... and many times you can fall into over-optimization, something that is penalized by search engines.

06 Profile configuration

In this phase, we configure profiles to track metrics on an ongoing basis. In this case, our SEO agency uses the following platforms:

• SEMRush. We load the keywords and competitors to track. This platform will give us an analytical vision of how we are and how we are evolving compared to competitors. SEMRush makes an interpretation of the search and visibility data.
• Google Search Console For us it is the most reliable platform regarding SEO traffic. This platform will also notify us of possible errors on the website and will help us understand the behavior of users.
• Google Analytics it will also give us a view of domain traffic, and not just SEO. It will help us understand the flow of users, within the page, the different channels for capturing traffic, etc...

Recurring tasks in our SEO agency

The following tasks are those that we carry out month by month. We will focus on generating content based on the initial study of keywords, creating multimedia content, measuring and optimizing the static content published on the page:

01 Creation of articles for the blog

SEO specialists will use the initial study of keywords to find out the interests of users. In addition, we will try to support the main keywords with variations, through links that land on static pages.

02 Design of multimedia material

We create multimedia material that facilitates the rise to the top positions, and that allows us to position ourselves in other places, such as in the image section of Google.

03 Static content optimization

SEO experts will analyze, month by month, which content can be improved. We will create new content and optimize what we already have, based on the analytics we obtain.

04 Analytics and monitoring

Measure, measure and measure. We analyze the results of everything we do. We change what doesn't work and improve what does. We do not have the magic wand of SEO. We only work and generate knowledge of what we do. We learn from what we do well, and more from what we have done wrong. After the analysis and monitoring phase, we return to point 01.

If you have any questions or want to tell us about your project, contact with our SEO agency.