How to make your brand live in the "top of mind" of the consumer? In this article we explain with examples about branding of multinational brands that have achieved it. Are you ready to give your brand that boost you want so much? When we say that a brand...
A company must be responsible by principles. However, it must also be in your own commercial interest. According to a recent study by Cono Communications, 90% of consumers believe that brands should be socially responsible and...
Black Friday has grown like foam. In just 5 years it has become the most important promotional date on the calendar. In many sectors, Black Friday has even more commercial force than the sales period. But how did Black Friday come to...
Exceptions aside, the general rule is to avoid advertising. When we see the ads, our instinct is to change the channel, turn the page, close the banner or simply stop listening. For this reason, we find more and more examples of Branded...
As if it were a Ferrari, Podemos managed to go from 0 to 1 million votes in just 3 months of life in the last European elections. Its representation in the last general elections also broke records for a new political force. How did you get it? In...
When the wind blows in favor of a company, suppliers multiply. However, when things don't work out the way they should, the businessman feels like he's sailing on a drifting ship with no land on the horizon. At Uzink, specialized in consultancy...
