We must always be one step ahead. In Uzink, as marketing consultants, we know how to incorporate the latest developments to help our clients design a successful strategy. Therefore, now that the year is over, we share the big marketing trends for 2022 that we must not lose sight of. And, above all, the keys to incorporating them into each business model.
Table of Contents
5 big trends in marketing
Super-segmentation
We have more and more channels. Every time we have at our disposal more criteria to better focus our communication. That is why, as we usually say at Uzink, one of the great marketing trends for 2022 will be super-segmentation. Taking into account factors such as demographics, interests, searches, recent purchases, web analytics and a long list of other variables, your company's marketing actions may be better targeted. And, therefore, they will be more effective.
the power of voice
According to a study GarnerIn 2020 30% of interactions with technological devices will be carried out without a screen. How will it be possible? The arrival on the market of smart speakers and assistants, mobile phones for the elderly, virtual reality headsets and other devices screenless will make the searches be done by voice. Until now we talked about SEO (search engine optimization). Now we must do it too VSO (voice search optimization).
Better contents
Content has been (and will be) king in any online marketing strategy. However, with our sights set on 2022, there are several improvements to be made. Having a website with an updated blog is not enough. We must go further. Establish agreements with micro-influencers, reach strategic alliances with other brands, create photographic and audiovisual content that adds value...
sustainable vision
It will continue to be a challenge for all companies. 2022 will be the decisive year to integrate the Corporate Social Responsibility strategy with the marketing strategy. According to a recent study, 50% of young people can choose or reject a brand based on its social commitment. Specific cases such as Adidas with plastic, Unilever with health or Ikea with climate change demonstrate this.
More global professionals
At Uzink we believe in human talent. For this reason, we want to add a professional component to our list of the great marketing trends for 2022. Marketing teams will need to be more versatile. In addition to specialists in sales, design and online marketing, specialized companies must have other types of experts. We are talking about professionals specialized in technology, data analysis, content creation and development of alliances and online opportunities.
The great marketing trends for 2022 draw a complex but exciting immediate future. Do you share our vision? If so we invite you to contact to advise you and turn all these challenges into great opportunities.